Understanding Intellectual Property — The Essentials Every Creator & Entrepreneur Should Know
Turn your ideas into real assets, and avoid costly legal mistakes. This 75-slide, lawyer-designed guide explains the four main types of intellectual property - trade secrets, patents, trademarks, and copyright -in plain, practical language with real-world examples, visuals, and step-by-step tips.
Who This Is For
- Entrepreneurs building a new product or brand
- Creators (designers, writers, musicians, developers) protecting their work
- Small business owners who can’t yet afford $300–$500/hr attorney consults but need to know the basics
What You Will Learn
Trade Secrets: what counts, how to keep them safe, and why NDAs matter
Patents: what is patentable, how to avoid public domain pitfalls, and the basics of filing
Trademarks: how to protect your brand name, logo, slogan, and product look
Copyright: what is automatically protected, what is not, and how to register
Public Domain: how unprotected ideas become free for anyone to use (and how to stop that)
Each section includes real cases, famous examples, and practical steps you can apply immediately.
Why This Guide Is Different
- Created by an MIT- and Harvard-trained scientist, engineer and IP attorney
- Uses simple visuals and avoids legal jargon, designed to be understood without a law degree
- Focuses on practical, affordable actions you can take before hiring a lawyer
- Cheaper than a single 15-minute legal consult, yet gives you the foundation to save hundreds later.
Protect your ideas early. Build with confidence. Avoid costly mistakes.
Your first step to owning your creativity starts here.

